Summary .
During the summer of 2023, Tang challenged the kids to create their own flavor.
The “Combineta” drove through the main touristic destinations of Argentina inviting the kids to have fun creating their own flavor mixing some of the 16 varieties of the brand. They also were invited to take a picture to upload it to their social media and participate for lots of prizes.
This same activation was made in several supermarkets of AMBA, Córdoba and Paraná. It was a huge success!