Branding in the most important livestock and agriculture international event: EXPO RURAL.
Stand designed especially for Fernet Branca with the institutional colors. It had a 6x5m structure of vertical panels demarking the perimeter with wraparound borders.
Graphics and logos were present in side panels and the background.
A 55-inch screen with an institutional video loop.
The space had a service area, cocktail bar and promoters who invited to try the drinks.