Summary .
Generat impact through disruptive actions.
Promote brand’s buzz marketing.
Generate a fun brand experience in the restaurants during the summer vacation season.
Promote the usage of the “Auto Mac” in any transportation: car, bicycle, scooter, etc.
Market .
Argentina
Buenos Aires (Mar del Plata, Villa Gesell) - Misiones (Posadas) - Córdoba (Villa Carlos Paz)
