Objetive .

Boost the tourist flow in Sao Paulo with a promotional stand in Abasto Shopping. Segmentation: exposure time and quality of contact. Brand experience through the interaction with the target audience.

Summary .

Promotional stand of visual impact in the food court of Abasto Shopping.

The audience was invited to enjoy a 360 experience with images of Sao Paulo.

Over 1,360,320 people assist to the mall per month.

Market .

Argentina, Buenos Aires

Gallery .

More Cases .

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