Summary .
In the main resorts of Mar del Plata, Pinamar, Villa Carlos Paz and Punta del Este we’ve made BTL actions that let the interaction of the audience with the brand. We covered the entrances to the resorts with banners, totems, corporeals and vynils. We established two large spaces, on the one hand a relaxing area with a deck with parasols, deck chairs and shade roofs. On the other hand, the game area for the kids to have fun. This way, the whole family could enjoy the summer.
Full development of the summer campaign: idea, production, implementation and control.
Over 200 assets captivated the vacationers in Argentina and Uruguay.
Markets .
Argentina y Uruguay
