Objetive .

Communicate the arrival of the 2016 Olympic Games with the broadcast by ESPN.

Summary .

BTL activation with Out Of Home assets to direct the audience in exclusive spaces in shopping malls.

We took over the Museo Nacional train station. VR in the main malls where the audience lived an Olympic experience.

Viralization of the campaign in social media and repercussions in the press.

Market .


Gallery .

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