Summary .
The objective is to improve the customer’s experience inside the bank and make the ad content displayed on the screens more attractive.
Creation of entertainment content exclusively for the bank about several themes like sports, trivia, games, technology, sustainability, travel, lifestyle, cooking, etc.
The content creates a mix with the bank’s videos and this builds the playlists that can be seen while the customer is waiting to be called. There is a playlist for the bank’s massive rent and another one for their premium segment (Select) with a differentiated content.
Adding of local content for the branches of each province to generate a greater engagement with the local customer.
