Objetive .

Generate impact and brand placement in the main vacation spots of Argentina and Uruguay, covering the premium segment during the 2018 season.

Summary .

In the main restaurants and resorts of Mar del Plata, Pinamar, Carilo and Punta del Este we made BTL actions that allowed the interaction of the audience with the brand through personalized spaces with beach loungers, pillows, parasols, blankets and much more that generated satisfaction and amazed the customers.

In Montevideo, we made a special activation with promoters, who took by surprise the passengers who arrived by sea. The audience who arrived by flight to Punta de Este was also received by a group of promoters in the arrivals area to welcome them with POP material.

Markets .

Argentina y Uruguay

Gallery .

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