Objetive .

Create a unique brand experience for the anniversary of the Levi's® 501® jeans, highlighting its importance and influence over the past 150 years, and showcasing its reach, innovation, and leadership in the category.

Summary .

The iconic LEVI'S 501 jeans, born in 1890, celebrated its 150th anniversary in a spectacular event alongside CAS.

During the celebration, which included over 1000 guests, attendees enjoyed a retrospective show and an impactful multimedia presentation. The event featured impressive performances by Fuerza Bruta and Trueno, as well as the participation of renowned DJ Zuker and DJ Mami. This unique event honored the history and legacy of Levi's 501, highlighting its freshness, innovation, and leadership in the world of denim.

Market .

Argentina - Buenos Aires

Gallery .

More Cases .

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