Summary .
In their commitment to always generate innovative proposals, McDonald's called on us to carry out a striking brand experience in the center of Buenos Aires City.
To do this, we built a spectacular giant coffee cup, like an enormous ball pit, located at the Obelisco where the public participated in different games to win coffee cups.
With this action, we aimed to surprise and delight McCafé consumers and celebrate in a grand way the importance of the brand and the quality of coffee certified by Rainforest Alliance, which means that the product is made using methods that support the three pillars of sustainability: Social, Economic, and Environmental.
Market .
Argentina - Buenos Aires
