Summary .
For the summer 2023, McDonald’s invited us to create real brand experiences for its customers.
McKaraoke. We designed a spectacular karaoke on wheels that traveled Argentina’s Atlantic Coast. We decorated the interior with a neon aesthetic so the truck stood out even more in the night. Lots of people joined us to sing and be a part of this fun experience.
McCubes. We installed these novelty activations in restaurants of Mar del Plata, Chascomus, Villa Carlos Paz and Posadas so after their meal customers could create a memorable moment to upload to their social media. The cubes also had the neon aesthetic so the photos were just as spectaculars at any time of the day.
