Objetive .

To strengthen brand engagement with the audience through an interactive and memorable experience.

Summary .

Over six weeks, McKaraoke toured Mar del Plata and Pinamar, becoming the heart of the fun. The activation took place in a fully branded truck with special effects and lighting, attracting large crowds. After each performance, participants had the chance to win prizes.

Market .

Argentina

Gallery .

More Cases .

Start your project with us .

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