Summary .
Research for the elections of parks and creation of the strategy that impacts on the target audience.
Using of urban furniture in the entrance to the beach resorts.
Creation of BTL spaces like games, family lounges and recreational activities.
Brand presence in the beach with parasols, deck chairs and watchtowers.
Merchandising.
Market .
Argentina y Uruguay. Principales paradores de veraneo.
Ciudades: Mar Del Plata, Pinamar, Cariló, Villa Carlos Paz y Punta del Este.
