Summary .
In summer 2024 TANG invited kids to the fun "Creativineta" to boost their creativity.
In a truck strategically located in the busiest spots of Mar del Plata and Villa Carlos Paz, participants were able to let their imagination run wild and create characters that were then uploaded to social media to compete for important prizes.
The activation was a success, more than 9000 people tasted TANG balance juices and more than 3500 little artists were encouraged to create their own character.
